ThePikeOnTheSilverstrand[Book: The Historical Society of Long Beach, California – 1982 – 22x28cm – 74 Pages – Many B&W photos]. At first there was just the beach, here people came, crowds of them. Everyone was proud of this little town by the sea and lost no opportunity to advertise its many advantages to all visitors. However civic pride determined that all those visitors should be amused. A pier, a few souvenir shops, cafes and the advent of the Pacific Electric street car service in 1902, even more people came. This was the birth of an amusement facility to rival Coney Island; this was, The Pike. ANDY SHINE’S RATING: Poor / Fair.