TheImmersiveWorldsHandbook[Book: Scott A. Lukas – 2013 – 23x23cm – 274 Pages – Many colour photos, charts and tables]. With real-world case studies and interviews with expert voices, learn how to design exciting, believable, authentic themed spaces. Selected Chapter Points: Acknowledgements; Preface; The Nature of Themed and Immersive Spaces; Designing Effective, Immersive, and Creative Spaces; Atmosphere, Mood, and Effective Spaces; Authenticity, Believability, Realism; The Guest, Experience, and Immersion; Research Break; The Brand and the Senses; Material Culture, Technology, and Interactivity; Loyalty, Tradition, Change, and the Future; Further Reading; Credits; Index. ANDY SHINE’S RATING: Excellent / Recommended.