THE GLOBAL THEME PARK INDUSTRY.

TheGlobalThemeParkIndustry[Book: Salvador Anton Clavé – 2007 – 17x24cm – 460 Pages]. Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. This publication portrays the impacts of theme parks as global competitive actors, agents of global development and cultural symbols, particularly in the context of their role in the developing experience economy. ANDY SHINE’S RATING: Excellent / Recommended.