RidingOnRainbows[Book: John K. Walton – 2007 – 15x23cm – 164 Pages – Few B&W photos]. An explorative piece about Blackpool Pleasure Beach (Blackpool, England). Read about this spectacular national and international phenomenon, and why, since the 1890s, it has been so successful over such a long period, while rival seaside amusement parks have faltered and fallen by the wayside. This publication offers new interpretations of the changes in leisure, amusement, technology and consumption that helped to transform popular culture and society in twentieth century Britain. Chapter Points: Blackpool and the Pleasure Beach; Creating the Pleasure Beach; A Modern Amusement Park, (The Pleasure Beach between the Wars); The Post-War Pleasure Beach, New Challenges, New Initiatives; Customers and Workers; The Pleasure Beach and the Wider World; Index. ANDY SHINE’S RATING: Good.