DisneyTheMouseBetrayed[Book: Peter Schweizer and Rochelle Schweizer – 1998 – 16x24cm – 390 Pages – Many B&W graphs, charts, corporate documents, etc.]. “What’s going on at the Magic Kingdom? For more than seventy years, the Walt Disney Company has been an icon of wholesome family entertainment. Now Disney is under attack by family and religious organisations. Are the complaints hysterical censorship, or has Disney lost its way? Acclaimed investigative journalists Peter Schweizer and Rochelle Schweizer set out to find the answer – and were shocked to find that the truth is far worse than even Disney’s critics charge. Exclusive interviews with Disney employees, internal corporate documents, and law enforcement records reveal a tragic story of a great American institution corrupted by greed and perverted by the lust for power – and even more bizarre vices. In 1984 Michael Eisner became CEO of Disney, the first outsider ever to hold that office. Almost overnight Disney went Hollywood, and dozens of Hollywood executives brought in by Eisner were ordered to transform the sleepy, folksy studio into a cash machine. The old Disney motto, “We create the finest in family entertainment,” was removed from business cards, and Hollywood morality became the order of the day.” ANDY SHINE’S RATING: Good.